While attending Commodity Classic I ran into my friend and fellow farm broadcaster, Evan Slack, owner of the Evan Slack Network - a network covering nine states in the west and parts of Canada. I first met Evan a couple of years ago and we bonded over his friendship with Ed Johnson, the founder of our ABN network. Just like EJ, Evan is a legend in the field.
His signature tagline of "On the Air and In the Air" is quite-fitting as Evan is a pilot, which has allowed him to successfully cover a multi-state area as he often takes to the air to attend regional and national farm events.
It doesn't take long to realize that Evan is a savvy guy in many ways. I can always count on a few things when I run into Evan. First, a kiss on the cheek. Second, a question about how my Mac computer is working and what programs I'm using. And finally, a look at some new toy or gadget perfect for a broadcaster.
You might not expect the guy who began his radio career in 1952 to be the one giving you pointers on technology, but Evan isn't your ordinary broadcast pioneer. He recognized early on that if he wanted to keep pace in an ever-changing world, it was going to take more than his airplane. He was one of the early adopters of Mac computers and made a conscious decision to keep ahead of the technology curve. As a result, a visit with Evan usually includes an update on new software products for Macs, a copy of the latest edition of MacWorld (to keep and read) and a sneak peak at his latest digital recorder.
This pioneer has a standing weekly appointment at his local Mac store where he visits the genius bar and asks them each week to teach him something new. And, I'm fairly convinced, that if Mac isn't paying him commission, they probably should be because if you're not currently using a Mac, you will be by the time Evan gets done with you.
A visit to Evan's website and you'll notice that he's delivering audio reports via the web, blogging and podcasting. And, he's always looking for the next greatest thing.
So why did I share all of this with you? No, it's not just because I think Evan is a pretty neat guy. It's because I think all of us who have tendency to drag our heels when it comes to technology probably ought to pay attention. Instead of saying, "I'll learn it when I have to," why not say, "I ought to learn how to do that." Then, of course, there are those of us who are scared because we don't want to ask a stupid question or we suffer from the fear of learning something that we don't understand.
However, when you get down to it, the only thing that's constant is change. So, maybe we should all be a little more like Evan and embrace those changes. And the next time you're at a national farm show and see a guy in a cowboy hat with white hair peaking out underneath, a copy of MacWorld tucked under his arm and a microphone in hand, be sure to tell Evan that I said hello.