Do you remember when it was customary for people to do what they said they would do? I don’t consider myself to be that old, but apparently I’m old enough to know that things have changed.
The most recent example involved a men’s clothing store in Columbus. My husband purchased three pairs of trousers from the store and left them there for alterations. We also paid to have them shipped to us when they were finished to save us a trip back to the store. The trousers were to be shipped in one week.
Two weeks later, my husband was still wearing his old dress clothes. He called the store and the manager said, “Oh yes. I have them right here, I’ll send them out right away.” No apology and no acknowledgment of an oversight.
A few days later the package arrived (marked OVERNIGHT because the manager must have again forgotten to send the shipment). My husband opened the box with some hesitation because it seemed impossible that three pairs of trousers could fit into a box this small.
At this point we’re two weeks past the expected arrival date, and still down one pair of pants. Another phone call to the store and guess what, “Oh yes, I have the other pair right here. I’ll send them out right away.” No apology and no acknowledgment of an oversight.
I bring this up because right now the beef industry is struggling with Japan to get them to re-open their borders for the import of U.S. beef. I’m sure you’re wondering how cattle relate to my husband’s pants, so let me explain.
You see, Japanese consumers aren’t unlike us and the clothing store. They have some doubts and concerns, and rightfully so. Japanese officials have an obligation to protect the citizens of their country, just as we expect no less from our U.S. officials.
However, just because one clothing retailer failed to deliver, I haven’t lost faith in all of the clothing retailers. I know that each store must be judged on its own merits. And Japan needs to approach this beef import issue in a similar fashion.
They should be cautious, ask questions and most importantly, keep an open-mind. No cattle producer ever started out with the intention of wreaking havoc on the food supply. They started out with the same intention that all farmers do and that’s to produce healthy, quality food for our consumers and to make a living while doing it.
The fact is, Japanese officials have no sound reason to believe that re-opening the border will result in any BSE infected food products making it across the pond. All they know is that just like humans, sometimes even in the best of care animals get sick.
What should overshadow the headlines is not BSE found IN THE U.S. Rather that BSE was FOUND in the U.S. Yes, ladies and gentleman, the system worked! The infected cows never made it into the food supply, proving that our testing procedures were effective. Guess what Japan…that means we’re working for you. We care about your citizens just as we do our own and we are firm in our commitment to provide you with safe and healthy products.
Japanese officials owe it to their people to help them see this. After all, when consumer confidence drops in the beef market, producers nowhere are exempt from the repercussions. This isn’t just about inspiring confidence in U.S. beef, it’s about instilling confidence in consumers about the beef industry as a whole.
For our part, cattle producers (and all farmers for that matter) need to exercise extreme caution and sound responsibility in their farming practices. Farms that are poorly managed start a ripple effect creating problems for everyone, not just themselves. We all know that farming is a risky business. The uncertainty of farming makes Celebrity Poker look like a game of Monopoly. But, with consumer confidence on the line, the stakes are even higher.
Just as we are still communicating with the men’s clothing store to try and get those trousers, ongoing communication will be the only effective way get the borders open. Trying to convince people to see things from your point of view can be a tough sell.
What Japanese officials need to keep in mind is that they’re not just hurting farmers in the U.S. by holding out. They are hurting farmers in their own country as well, meaning that the longer those borders are closed, the tougher the sell they will face with consumers for their own products.